We will unmask the misleading labels: we call for real change
We’ve all seen them: milk cartons with pictures of sunny meadows and happy cows, egg cartons showing chickens roaming free on the farm, bacon labels that allude to “Raised Free Range.”
These images paint a good picture for us, convincing us that we are making ethical decisions. But before we congratulate ourselves on buying that “organic” milk or that “free-range” meat, let’s talk about the truth behind those labels.
The truth is that many of these labels are more a matter of marketing than reality. They touch our heartstrings, making us feel good about supporting “happy” animals. But the reality behind these labels is much less idyllic.
Misleading Labels and Terms
“Cage-free” might make us think that the chickens run free in the great outdoors, but in reality it means that they are crammed into large warehouses with limited access to the outside world. Similarly, “free range” can mean minimal outside time, sometimes just a few minutes a day in crowded conditions.
Humanely raised labels sound comforting, but standards can be surprisingly low. These labels have minimal regulation and oversight. Animals suffer a lot and there is no such thing as a “humane” or “ethical” slaughter, a slaughter is always a tragic murder.
The Illusion of Marketing
These labels are designed to make us feel good about our purchases, playing on our desire to make ethical choices. However, they often exploit our good intentions without fulfilling the promises they suggest. This marketing strategy diverts attention from the real issues of animal welfare and sustainability.
We demand Real Change
It’s time to look beyond feel-good labels and demand real change for animals. We call for stricter regulations and transparency on labels as an intermediate step towards a higher goal: the total abolition of animal meat consumption and the transition to a global plant-based diet. While this vision may seem utopian in the present, it is a noble and achievable goal, essential to a future of compassion, respect and responsibility for animals, the planet and our own health.